Must-Have Features in Real Estate App Development

Home sweet home is the ultimate wish of every human being living in a civilized setting. But finding a proper accommodation that incorporate all your needs gets a little tricky.


mobile app development cost


In the era of digital transformation, you can now easily navigate through dedicate mobile apps that take away your headache of finding a home.


In fact, the number of people opting for real estate mobile app for property searching is ascending as the use of Smartphones is becoming infectious, so do their features.


There are already a handful of apps in real estate that are doing great, including Zillow, Trulia,, Apartment Guide, LoopNet. Zillow has emerged as a leader in online real estate service providers in USA with 36 million monthly visitors.


If you are planning make your real estate mobile app to reach global customers, you need distinctive features.


Read Also: 10 Best Real Estate Apps UK


Here is the round-up of those must-have features to develop real estate app.


For users’ panel


1) Register and Login


The primary requirement of any service-based mobile app is registration and login process done using verified email and personal phone number. Alternatively, a valid social media account on Twitter, Facebook or Google+ also confirms access to real estate app.


2) The User Profile


Once getting registered, users will be able to create their profile using a secured code code sent to your email or phone number. Then complete the profile by adding details including your age, name, address, seller/buyer interests, etc.


3) Filter Search


Refinement increases speed of search. Let customers discover what they want through advanced search options that filter and refine property search to clients’ needs.


4) Favorites list


This feature, like most ecommerce apps, is where you can add selected properties to later compare and pick the best features out of it which else needs to be changed


5) View options


For making property viewing more organized and user-friendly, real estate app presents the options of list view and map view using which users can mark their favorites.


6) Property information


Adding property Videos and images are effective, but you need strong information content to convince the customers through undeniable value propositions.


Your app should contain info section to describe various aspects of listed properties including total square area, amenities, number of rooms, bath space and other decisive details.


7) Real-time messaging


Offering real-time message facility is a trend fanatically instigated by service and on-demand apps. The direct and fast conversation right inside the app with property dealers and owners liberates you from asking for contact numbers.


It is important, however, to ensure the message service works as usually expected by inquirers.


8) Interest rate calculation


Property dealing apps come with inherent features that enable customers to calculate interest in real time. With this feature, customers can easily count estimate figure of installments with interest, tax and insurance premium.


real estate app features


9) Property listing


If it is a marketplace app, users should be able to conveniently list the property when they decide to rent or sell it at a fixed price.


10) AR/VR showcase in 3D


If you want to make the app more compelling and distinctive in real estate market, why not build a feature that showcases 3D design of properties for enhanced viewing?


You may use rising innovations such as AR/VR to exhibit a three dimensional structure of homes. Clients will get a lucid, thorough idea of how property actually looks and feels.


This not only makes the search easier but more precise, where property agents also seize a high profit margin.


Read Also: How To Shape Your Smart Homes With Mobile Apps


11) Adding Maps and Geo-location


A feature that can’t be skipped, Maps and geo-location are an integral feature especially for real estate business.


By means of geolocation, users, especially those who are unfamiliar with city geography, can locate the property exactly and also search property in the neighborhood of their choice.


This feature significantly benefits sellers equally, and therefore developers must develop it meticulously.


12) Loan Facility


This could be your winning advantage among other competitors as the feature of loan facility helps property buyers learn about and sign up for loan services right in your app.


13) Currency Converter


Users can view the real price of the favorite property in the currency they usually use in their country. Also, it allows them to see the price in any currency they wish.


14) The Brokers info


The app lets customers get in touch with the broker of their choice with ease using their contact details and quickly settle the deal.


15) Discounts and Offers


Service apps would be incomplete if it does not offer riveting discounts to customers. The mobile app should give users an access to best available offers and exclusive discounts in place so that they can select the ideal residential property that best matches their budget.


16) Social Media Platforms


Acquiring more users means adding what they want most in service apps. Add social media sharing platforms (Facebook, Instagram, WhatsApp, etc) to your app to target a huge spectrum of customers.


real estate app features
For Admin panel


1) User management


The app should be governed by the central system of admin that takes over managing both buyers and owners or brokers.


2) Property Details updates


Apart from user management, it is essential to update property details correctly in the app which includes approving and disapproving properties to be listed. The admin can control whether to add or remove a property from the list.


3) Adding Discounts and Offers


The admin can decide what offers, discounts and loyalty rewards can go inside the app, and when.


4) Revenue management


This feature helps admins manage the revenues earned through all property deals, subscriptions and commissions from time to time.


5) Addition and removal of subscriptions


Admin has the sole right to add, remove and manage offered subscriptions on the property list.


Read Also: 13 Best Stock Trading Apps 2019




The real estate marketing is booming globally. It is therefore the right time to dive into the market with a beautifully designed, high-quality mobile app to dominate the industry.


Filled with a promise of scalability and usability, the real estate app enables customers to get all the information regarding properties in one single place.


real estate app features


However, to make it grand, the app must have dazzling features from searching ideal home and listing to renting and contacting brokers.


You may fancy the idea of partnering with an expert real estate mobile app development company who has exceptional grasp on developing advanced features and capabilities and how real estate business works.

Reasons Why Enterprise Needs a Mobile App

We often hear that having a smartphone app is key to growing business and getting an edge over the competition. But the question is, is it just a vivid notion created to lure business entrepreneurs into developing a customized mobile app?


mobile app development


Of course, the fact that the number of mobile apps on both Google Play and Apple’s App Store is burgeoning speaks of mobile app development companies strenuously helping enterprises meet their biggest fortune.


Technological advancements are playing an epic role, encouraging even a corner coffee shop or beauty salon to float in the app store out there!


But again, does every enterprise in UK need to build a dedicated mobile app in taut app stores? Surely, mobile apps do not just benefit brands like Walmart, Domino’s, Nike and Bank of America.


Many startup companies have successfully ventured into Android and iOS app development even when they might have simply settled for a plain mobile website.


If you are one of those wanting valid answer to the need for enterprise apps, we present you a few good reasons that make a tailored business app a superior choice over websites in UK.


enterprise app


Visibility, Availability and Accessibility


For those who seek concrete truth, Statista declared that the number of global smartphone users in 2017 is predicted to reach 2.32 billion in 2017.


Statista also shows that an average American spends over two hours a day on their mobile device. With such colossal spread of mobile devices and app usage, it is evident that users do engage and interact with what they like in store.


Even if not all apps find a spot on user’s device, users would notice your company’s app (image and design), often unconsciously, as they scroll to their favorite one. This gives you an advantage of being visible and available.


Marketing Opportunities
marketing opportunities


A mobile app development company can create app with appealing UI and delightful UX, serving gamut of functions such as general product info, company profile, pricing and quality propositions, features, forms, messenger, accounts and news.


With mobile app, it is feasible to keep all the customer-centric details about sales and promotions right there in the app. You can use push notifications to instigate direct interactions and remind customers of latest deals on products and services.


Sending message with a link to app also makes sense. Thus, you gain tons of marketing opportunities.


Significant Value Addition For Your Customers


Mobile app should be worth the moments invested by your customers. In fact, don’t you think giving your existing loyalty programs a digital shape via an app?


No longer should you prefer an archaic point collection system. Instead, allow your customers to use mobile app where they can collect and manage their progressive rewards.


Customers would hugely appreciate this and respond to your value-added service with more downloads, loyalty and recurrent app usage.


Starbucks – The world’s top renowned coffee brand has set up an outstanding epitome of impeccable mobile app development.


Starbucks redefined mobile marketing and adding value to customers’ life by enabling customers to enjoy convenience of ordering and paying for the drink using mobile app.


The effort has not only made their business more popular, but it also changed the way coffee is customized. Within the app, users get suggestions on the nearest store and eventually create and order their unique drink with just a few taps.


Brand Building and Awareness


As you switch from single-app approach to cross-platform app development,you will realize how your mobile app can sweep through massive amount of user across different OS.


More customers will prudently translate into increased level of brand awareness – which is your target at times of brand building phase.


Since your enterprise app acts as a bridge between business and customers, you can enhance its elements by making it more stunning, stylish, fun, informative and user-friendly with features customers will quickly embrace in UK.


On the other side of brand building, iOS and Android app development also gives you an opportunity to engage user in no time and rapidly develop an environment where effortless purchase of products and services is ensured.


Even if it is built to deliver important business information, customers will find it handy to know, see or hear about your brand through app and eventually buying from other available business channels.


Customer Engagement + Support
customer engagement

There is no doubt mobile app provides you the way to engage and interact virtually with customers. Customers also find it smooth to reach you and express their requirements and opinions through their entire journey and feedback.


Having a help and support feature (chat messenger) within your app thus helps establish honest communication flow. An enterprise mobile app development company can even make use of intelligent technology for chat which makes your app work both ways: Support as well as service booking.


Fostering Better Knowledge About Your Audience


Mobile app not only develops a better business model around digitalization for your enterprise, but it also adds value to the way you reach and cater to your customers.


By integrating powerful analytics with the help of a mobile app development company, you can trace user journey in your app and collect important information about customers that can be used to serve them even better.


This data means even deeper insight into the target audience, their habits, trends, main customer segments, requirements, sources and more. Use it to build more customer-friendly, innovative products/services.


Growing More Competitive


The biggest leap small businesses can take is having a mobile app development company build an app solely due to the fact that small business mobile apps are still scarce.


This means beating the competition while the market is still incipient for digital authorities in your niche. Local businesses can astonish customers by offering exclusive services on your mobile app.


Through real-time engagement and lively marketing, your business will be appreciated. Plus, you will also save tons by choosing app as a primary internet marketing and promotion channel.


With a futuristic solutions used flawlessly, your small business app can receive an acclaimed boost even on a global scale.


L’Oreal Makeup GeniusL’Oreal is a leading makeup and beauty brand that basks in its glory with an app called L’Oreal Makeup Genius.


What sets it apart from other rivals is its ability to deliver ad-free shopping experience and inspire users to think of a purchase as they try on the new products using nothing but their Smartphone. The Genius also enables users to share the experience on social networks – which is magnificent.


Multi-Channel Business Approach
enterprise app

Adopting a cross-platform app development approach opens many doors to create business opportunities across multiple channels.


To sustain the competition, it is important for businesses to build a digital presence where customers can interact with your brand in many different ways including chat, videos, feedback support and shopping activities.


The mobile app can integrate social media engendering an all new channel of communication for customers. Moreover, mobile app also enables order management, behavior analysis, service quality improvement, loyalty and more complex operations.


All you need is a powerful CRM which integrates all marketing & communication channels and customer details for making the business more streamlined and productive.


Unforgettable Perk: Monetization


You can’t ignore this fascinating perk that mobile app development offers: Monetization. As your business app grows popular, you begin to reap consistent revenue by applying many trending in-app purchases or premium features.


Certain innovative features and facilities such as third-party ad system within your app help drive a steady flow of money. All you need is a well-designed, simple and feature-rich app that has everything customers seek today.


Wrapping Up


There is no resistance in believing that certain futuristic technologies like IoT, AI (Artificial Intelligence), ML (Machine Learning) and AR have together made the dynamics of mobile app development even more glorious and profitable than ever.


The reality of IT’s smart solutions show that enterprise businesses gain enormous edge over competition and better ROI by investing in a mobile app launched even in an overcrowded market if it offers unique value to customers.


Mobile app could be a game changer if you have not tried it so far. Explore your options for building a mobile app of superior quality by consulting a versed enterprise mobile app development company.


enterprise app

App Development Cost- Design, Development, Deployment

2019 started with Apple’s iTunes store totalling an app count of approximately 2.2 million. The Android play store accounted for around 2.8 million apps on its platform. Both Apple and Android are expected to double, if not quadruple their app counts in the next two years.


app development cost


With one quick glance that the current statistics of these two app stores one identifies that together, both platforms are holding on to apps with a combined valuation in millions of dollars.


This indicates the pace at which the mobile app economy is growing and expanding.


With the demand quotient at an all time high for mobile apps, app developers are now more open to trying out new concepts in mobile apps, with innovative features which will eventually offer the brand tangible value, make it popular and help in generating revenue.


This brings us directly to the question of how the demand for mobile apps is impacting its cost of design, development and deployment.


Factors Impacting the Cost of App Development


Although there is no standardized formula that is able to accurately estimate the generic cost of app development, one rule that most app developing organisations tend to follow is:


(App Feature X Time) X Hourly Rate = App Development Cost


An approximate estimate of the number of hours that may be required to build an app:



Apart from the number of hours, the location of where the app is being designed and developed also plays a critical role in determining its cost.


Let’s take a look at a country-wise average cost of developing a mobile app:



The next factor that can also influence the cost of the mobile app is – ‘the who’ – which basically is dependent of the size of the firm that is developing the app.



Thus, the factors that influence the pricing of developing the app can be categorized under:


Discovery or Pre-Planning
  • App Purpose
  • App Platform


  • Visual Complexity


  • Hardware Features
  • Technical Complexity
  • Data Storage on the App
  • Points of Integration
  • App Security


Testing and Deployment
  • App Testing
  • App Deployment
  • Legalities and Licensing
  • Support and Maintenance


Discovery or Pre-Planning


Before your app development team embarks on the Visual Design stage, the initial foundation that lays the ground work is basing the app having thoroughly researched the marked with multiple brainstorming sessions.


Typical questions that need to be answered at this juncture are:

  • The aim and objective of developing the app
  • Target audience
  • Platforms where you wish to stage the app
  • If the app is going to be available free or cost or paid


At the Pre-Planning or Discovery Stage, the cost is estimated to be approximately in the range of:


Cost range less than $5,000 $5k – $10k $10k-15k $15k-25k $25k+
Percentage 51% 22% 7% 7% 13%


Visual Idea to Development Handoff


As the teams developing the app move towards the Visual Design stage, only 32% tend to spend less than $5000. However, around 9% may venture to assign a budget of over $50,000 on the app’s visual design. The majority at 60% vacillate between $5000 and $50,000 budget.


The estimated cost of the design phase may be:


Cost range less than $5,000 $5k – $10k $10k-15k $15k-25k $25-50k $50k+
Percentage      32% 17% 14% 13% 16% 8%


The Visual design of the App is divided in two key phases: User-Experience Design and User-Interface Design.


User-Experience design simply put is the mobile user experience (UX) design that provides a series of designs aimed to generate positive experiences during the usage of mobile devices. Critical elements form a part of the overall UX, including:

  • Information Architecture is a process that assists in the decision to select the type of data and functionality that will be represented and organised within the mobile application – in layman’s terms – a list of features that the app needs to perform along with what will be visually displayed on the screen. This is the foundation of the app upon which the wireframes will be based upon.
  • Wireframes is typically designing the screens along with the assigning of functionality and data.
  • Workflows are about designing the routes through which the users are able to navigate on the app.


User-Interface design or UI involves the graphical and touch sensitive display on a mobile device.


It allows the user to understand the features, content and functionality of the app through a series of interactions. The key elements of UI design include:

  • Style Guides that are the building blocks of the overall app design, impacting its usability.
  • Rendered designs is basically the process of adapting the wireframes and substituting the greyscale components with the chosen components of the style guide.


Post the design phase, most apps at this stage will undergo some form of testing before being handed off to the development team for further enhancements and realising the overall vision of the app.


App Development


The app will go through a number of phases as your development team proceeds towards building the backend of the prototype. Let’s take a look at the key phases:

  • Alpha phase is the stage where the core functionality of the app is present; but it is yet to undergo testing. Generally, the app at this phase has multiple bugs and the non-core functionalities of the app are absent.
  • Beta phase is the stage where the majority of proposed functionalities and features have been integrated into the app. Some light testing and bug fixing are usually performed. However, issues may still exist. The app, at this phase may be released to a select group of external uses for more intensive testing.
  • Post Beta phase is the stage where although the bugs have been fixed, the app is ready to be shifted to the release candidate stage.


The team, in order to release the app should have set up developer accounts on app stores where the app in intended for publication.


It is important that you take into consideration several key factors including multi-tasking, form factor, device and OS fragmentation. Incorporating functionalities and features is going to be pointless unless you ascertain that the app is indeed compatible with the majority of smart phones.


Since the development stage is a critical aspect of the entire app development procedure, it is important to know what you may encounter in terms of cost at this phase.


less than $5,000 $5k – $10k $10k-20k $20k-30k $30k+
Percentage            9% 33% 25% 17% 15%


Launching the App


Before launching the app, there are two stages – testing followed by deployment.

  • App Testing often is a good idea while going through multiple processes of developing the mobile app. Adhering to this form of checking aims to keep the cost under control as bug fixing can be an expensive affair as your app goes deeper into the app development cycle. Always refer to the original design and development plan whilst structuring the test cases. Re-test even cleared features and functionalities prior to the launch.

Testing phase should typically include the following:

  • Usability testing
  • Compatibility testing
  • Interface testing
  • Services testing
  • Low level resource testing
  • Performance testing
  • Operational testing
  • Security testing


Deployment of the app may be done by selecting a day to formally launch the app by publishing it on the various app stores.


Do bear in mind that the app stores will abide by their individual policies for launching the app. By publishing the app does in no way signify that the journey of app development has ended.


In fact, this is the start of the post launch phase where the app will require continuous support and maintenance once it is in the hands of the end users.


With feedback pouring in, you may require new features and functionalities to be developed, bug fixing on a regular basis, etc.


To ensure that the future versions of your app is catering to the demands of your target audience, have adequate resources ready to maintain the product.


The estimated cost for testing and deployment may be approximately:


Cost range less than $5,000 $5k – $10k $10k-15k $15k-25k $25k+
Percentage 32% 31% 14% 12% 11%


The most important thing to remember when building the mobile app that whilst you may have invested funds in a digital product, the commitment towards it has to be long-term.


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Mobile App Development Market in UK 2020

As Google research confirms, the UK is one of the largest strong holds for mobile app development activities across the entire Europe and offers a revenue-rich, business-friendly market where high-quality mobile apps run their regime.


UK enjoys the bragging rights of generating more than a third of total revenues from smartphone software in European continent with almost fifth of total European smartphone applications developers located in UK and more than 30% clustered in London, Manchester and the south east part.


mobile app development market


After the US which is a top leader in technology sector, the UK is believed to be the second most sought-after tech center and vies fiercely with London’s major European technology rivals such asParis, Munich, Berlin, Moscow and Madrid.


In the following passages, we will delve a little more into the prospects and real-time opportunities presented UK mobile app development market.


Read Also: App Development Cost – Design, Development, Deployment


UK is a digital powerhouse


Due to unbelievable scope of bright career and lush landscape offered by UK app market, it comes as no surprise that developers and designers swarm to UK’s ever-dynamic tech industry, its massive income potential and work satisfaction.


Google’s report also reveals that nearly 8000 companies are involved in app development business with approximately 380,000people getting employed for IT-related positions.


Based on the market’s expansive nature,Google forecasts 30,000 more relevant jobs will be created in upcoming 12 months. No wonder why start-ups tend to appear in Cambridge, Edinburgh and Birmingham.


The research by Vision Mobile, the market analysis firm, estimates that smartphone application sales will exceed 4 billion this year and the resultant revenues is predicted to reach £31bn by 2025.


Sponsored by Tech City UK, the research also suggests that while nearly half of UK-based app developers and designers make great income from mobile app development efforts, a fifth of them does not generate any income from apps as they enjoy the process as a hobby.


The UK industry has beneficial close links with US tech leaders and UK government also supports the start-up economy as they initiate incentives and investments to encourage more resilient digital ecosystem.

Revenue of the mobile app economy in the United Kingdom (UK) from 2013 to 2025 (in billion GBP)

The digital industry drives UK’s future economy


Joanna Shields, the chair of Tech City UK considers UK as a digital powerhouse across many technology sectors and believes that the digital industry is driving the UK’s economic future,prevailing in Europe’s app development scenario.



If we cast a realistic glance at smart phone usage in 2016, 91% people aged 18-44 owned a smartphone, which amounts to 21 million phones. Statista further estimates that 2017 alone had nearly 42.4 million Smartphone users in UK, which is enough to indicate the boost in a year.


These numbers demonstrate a strong evidence that UK is leading the way in European market in the domain of app development,making it a lush place for a mobile app development company to grow and dominate the digital market.


UK app development costs


There is little reason for an entrepreneur or SMBs to be woeful when it comes to having a mobile app software developed in the UK continent especially after Brexit phenomenon.


Usually, the process of cost calculation for a UK-based mobile app development company touches on several factors including:

  • Maximum availability
  • Accessibility of resources
  • Fastest Turnaround time
  • Competitive talents
  • Promise of High-quality features


UK offers the world’s best app developers and costs that border on the global average.The price tags for native and cross-platform app development are quite different with cross-platform tools offering combined backend architecture and reusable code with independent native APIs.


On a global platform, the iOS mobile app development fee stays within the bracket of $28,000 and $50000 whereas for Android it varies from $20000 to $45000. For Windows phones, the cost may touch the mark of $18,000.


App development costs per hour in UK


As Statista reports, For Android app development, the approximate figure varies from the average $32 to nearly $167 per hour depending on the length of the project.


For iOS, it is $47 to $175 or even a little higher, which is further debatable to project size, expectations and complexity.


The per hour amount developers or a company charges hits the all-time highs globally as the demand for advanced features evolves and quality improves.

mobile app development market



The reason for the high rates is that UK’s digital stage is globally popular for its myriad versed developers and exceptional talents.


Another parallel fact that contributes to stiff price rates is that many originally US companies operate from UK and have their offices there.


Read Also: Reasons Why Enterprises Need Mobile Application


Popular apps in UK over the years


From 2016 down to 2018, the most popular mobile apps – which are also the most used –continue to switch its place from one spot to another though more or less these apps have commonly remained popular among the audience over years.


Some of these apps are:

  • Facebook
  • Instagram
  • Gmail
  • WhatsApp
  • Chrome
  • Facebook Messenger
  • YouTube
  • Twitter
  • Google Maps
  • Snapchat
  • Apple Music
  • Amazon
  • Ebay
  • Pandora
  • Netflix
  • Spotify
  • Pinterest


This list is not presented in its absolute order of popularity as it is subject to variable factors including public interest, sources information, play store downloads and digital market analysis.


However, there is no dispute that in 2018 these apps ruled the world of UK mobile app users and further encouraged Android and iOS app development.


Being popular for over a decade in the market, Facebook still blossoms on number one with stupendous improvements introduced every now and then.


On the other hand, owned by Facebook, WhatsApp is massively worshiped among UK users and survived the toughest competitions.


It turned out that British smart phone users will access their favourite apps 12 times on a typical day, spending average 17 minutes each day using it.


App Trends that dominate the UK market


The UK app development market is incessantly dominated by the following mobile app trends:


1) AR and VR


While VR (virtual reality) establishes an all-new reality, AR enhances its digital actualization with a fusion of virtual and real-world experience.


By 2020, both AR and VR are predicted to generate $150 billion in revenue, which spawns a more potential market for applications based on these trending technologies.


Online businesses such as Amazon Go have already disrupted the retail sector with it.


2) Artificial Intelligence


AI is the phenomenon redefining many conventional model of mobile app development industry especially with Virtual Personal Assistants,intelligent chat apps, automation, IoT solutions and more.


As stated in the latest report by International Data Corporation (IDC), the AI Technology is likely to create over $47 billion in revenue in 2020.


3) Internet of Things (IoT)


When seen hand-in-hand with Data Analysis and AI, IoT network is going to devise a unique seamless experience with automated functions enabling communication as well as data sharing with mobile platforms and backend system.


4) Android Instant Apps


The emerging popularity and interest in Android Apps is mainly due to its ability to allow users to access apps without installing them.


These apps have been a curious trend in 2018 and their quick, instant access makes them even more interesting for consumers of on-demand apps.


Choosing the best from the pool of UK developers


This section revolves around the small things you should consider while selecting the best mobile app development company from the existing market options.


You can conduct a thorough research on your own and refer several online marketplaces where information on app developers is generously available.


During the interactive interview phase, you can think of learning about the skills and experience of developers while they try to get the grasp of what your business is about. You can meditate on the following:

  • Portfolio: It shows off almost every aspect of their app development capabilities, the number of apps built, versatile power, industrial insight and relevant experience in your industry.


  • Reviews and recommendations: You can check the prominent reviews from industry leaders on specific app developers or ask them to recommend a company that has helped them drive success to their business.


Read Also: 11 Easy Steps to Create a Mobile Application


Bottom Line


There is no contest in saying that UK app development scene is glittering with stellar talents and achievers, with many big success stories are bred by its digital market.


mobile app cost


UK app developers have retained a strong global reputation of delivering exquisite apps with advanced features and functionalities.


By now you know enough about the promises UK mobile app development market offers and how to approach and hire the agile teams of developers.


Make sure you plan ahead to instigate a project with them and share a clear vision of the mobile app.