Mobile App Marketing Funnel: Converting Users into Customers

What is Mobile App Marketing Funnel?

 

Mobile App Marketing Funnel is a model that breaks down the stages of the customer journey. It starts with general awareness and ends with leads that converting prospects into customers.

 

One of the most critical and complicated of all business funnels, Mobile app marketing funnel involves a lot many considerations and strategic challenges.

 

From their very discovery, onboarding process to final conversion and even beyond, customer acquisition funnels have users move through multiple stages and channels.

 

Your close examination and analysis of user journey through these funnels lead you to a better position in conversion tactics.

 

In this blog, we are going to understand 5 major phases of app marketing funnel and what tactics have potential enough to yield returning and loyal converted customers.

mobile app marketing funnel

The role of Mobile app marketing funnel

 

A little different from traditional marketing, most tactics used to propel customers through acquisition funnel are unique in its scope and effect.

 

The funnel for app marketing helps in the following parameters:

  • Discover friction points and business challenges
  • Areas of strengths and weakness
  • Target areas with great Impact on business growth
  • Customer retention solutions
  • Strong methods of customer interactions
  • Drop off, retention and conversion points
  • Realization of user-friendly engagement/support channels
  • Discovery of action plan
  • Key spots of investment

 

Read Also: Effective Post launch App Strategies That can Drive Success

 

Different stages in mobile app marketing funnel

 

 

1. Discovery and Awareness Phase

 

discover and awareness

 

Discovery phase in mobile apps is more crucial than traditional desktop exposure or typical enterprise sales. Here early stages where most purchase decisions are made consists of time taken to download an app.

 

In mobile app marketing funnel, the purchase or sales time which is nearly equivalent to time to download an app is relatively less.

 

The discovery and awareness stage is mostly dedicated to getting the product discovered by potential users and driving much awareness around it despite thousands of similar apps in the market.

 

Hence, the stage requires you to adopt effective app discovery tactics, both organic and paid.

 

(i) Organic approach

 

Many of mobile app marketing tactics resemble traditional marketing funnel such as social media exposure, word of mouth, email marketing, influencer or affiliate marketing, partner blogs and forums, etc.

 

(a) Word of Mouth

 

One of the ancient form of marketing, WOM type of marketing is still seen as effective in modern marketing funnel. WOM is all about how easily users can share with others, which is made possible by creating reward and referral programs in place.

 

Many food delivery and ride sharing apps leverage the idea of making it easy for existing customers to share and refer the app to their friends and folks. The tactic eventually drives good WOM marketing and referrals.

 

(b) App Store Optimization (ASO)

 

More like mobile app SEO, ASO is the must-have process of App store optimization that ensures your mobile app is optimized to rank top in app store when users come searching for it.

 

Since ASO accounts for 48% of app discovery, the need for ASO is high.For ASO success, make sure you use right target keywords in app name and description, and design an appealing icon,earn more user ratings and introduce frequent updates.

 

(c) Social media

 

Social media is undoubtedly the best tactic to create scores of fans for your app who will vote for you. Go and promote your new mobile app on social pages like Facebook, Twitter, Instagram, etc.

 

Twitter’s App Cards has people actually downloading the app directly from its page. Find out such healthy ways to connect and engage with active social media audience.

 

(d) Forums and Q&A sites like Quora and Reddit

 

Whether it is an app for shopping, meditation, e-sports, productivity or anything else, they all have a thriving community and target customers. It is important to find and reach out to them on channels and platforms they frequently visit such as hot famous Quora and Reddit. Follow their community guidelines and standard practices to achieve best gains on these interactive platforms.

 

(ii) Paid marketing tactics

 

Here are a few paid customer acquisition tactics to learn:

 

(a) App install and retargeting messages

 

To encourage more app installs, you can capitalize on your app’s in-built referral system. Use the referral links to create ads for retargeting referrals with a message. This way you will have a chance to convert and acquire new customers with existing ones.

 

Another app install driver is populating ads via social platforms like Facebook, AdWords, YouTube, Twitter, Instagram etc. These widely used networks help drive downloads and grab more attention.

 

This also works for Google Play store, where upon searching with a keyword, people get to see a list of apps along with paid advertisements of apps. In many cases, this tactic is more effective than organic results especially when you are new in the market.

 

(b) Affiliate marketing

 

Most popular these days, Affiliate marketing works like a referral system though other apps here feature your app to their existing users. The featured ad widgets, pages and snippets created by marketers is embedded by other app and web publishers (affiliates) on their platforms.

 

The app marketers have to pay a small fee to affiliates for such cross-promotion service which is more beneficial when you have multiple apps.

 

2. Consideration

consideration - mobile app marketing funnel

Before downloading and after discovering your app, the first instinct is to check ratings, images and description or a supporting video on the app page in app stores.

 

This is called consideration process where trust plays a major role to drive app installs. This is where your app proves whether or not it is worth downloading by means of proof visible to curious souls.

 

Ratings are especially important if you spend good bucks on paid marketing tactic as many ads show ratings. The app with 4 or 4+ stars emit positive signals and bring more organic downloads as opposed to 2-3 star apps that don’t impress.

 

(i) Organic strategies

 

For good consideration, try to build trust for your presence on various marketing channels including emails, social space, website,etc. Here is what you can do for app store consideration:

 

(a) App page

 

Put the top quotes and positive reviews on the top space of the app page. You can also take advantage of placing a promotional video that shows the ins and outs of your app and the experience downloaders can expect.

 

(b) App ratings and reviews

 

Your app page is only well-optimized when there are considerable app ratings and reviews. As spoken earlier, every penny spent on paid marketing efforts will be worth it when your app shines with 4+ ratings.

 

You may use a smart rating prompt tool that helps boost reviews and ratings by reminding satisfied customers to leave review about their experience with the app.

 

3. Conversion and Acquisition

conversion and acquisition - mobile app marketing funnel

Conversion starts as soon as the installation happens and varies from product to product. If it is a retail app, remember that users never follow a straight line in their journey.

 

Some browse for new products while others are interested in specific items or special offers for new joiners. For some apps, conversion is in-app subscription or purchases while it is merely account creation for others.

 

Some users decide instantly to create an account while others spend sessions before creating the account. Mull over all the ways you can lead users to a conversion point.

 

(i) Conversion Tactics

 

We suggest you should define the exact conversion metrics of your business and target spots you wish to hit before starting off with these conversion tactics:

 

(a) Smooth Onboarding

 

Smooth, fluid onboarding process is what customers expect and what boosts conversion. Get them started with your app and help them familiarize with your in-app environment.

 

android app development

 

Make sure the road between install and app usage is made effortless and simple for users to get accustomed to the app quickly. This is because onboarding is directly associated with their first experience.

 

b) UX design craft

 

The number of people quitting your app due to poorly designed interface and shoddy registration page is more than 40%. This suggests first impression is a key driver of conversion.

 

This is why marketers need to work together with UI developers to design a user-optimized intuitive interface that delivers flawless interaction. Fusion of marketers and engineers leads to more returning converted customers.

 

Read Also: Importance of MVP in mobile app development

 

4. Customer Relationship

customer realtionship

Building a customer relationship saves a lot of efforts and dollars spent on customer acquisition and retention activities. Develop a good relationship with them using the services that add value.

 

Marketers should follow the etiquette of physical retailers who engage with their buyers in store. While connecting with mobile app customers, choosing the right moment to spark off communication is the key to developing healthy relationships.

 

Steer clear from forcing yourself on customers when you approach them. Go with the flow, remain natural, read clues and reach out when you think they need you.

 

(i) Viable tactics

 

Think about how this approach to building customer relationships can translate to your mobile app experience by following these tactics:

 

(a) The right-moment communication

 

Communication with customers must happen at a right time and in a way that doesn’t bother them. You can choose to connect with in-app users when they are stuck somewhere, frustrated or had a great experience.

 

Encourage feedback and respond to them since good customer support, proactive resolution and product satisfaction translate to a lasting customer relationship.

 

Mobile offers a convenient platform for a brand to initiate communication and be accessible to customers in the nick of time. Leverage special feedback features to create a strong response system.

 

(b) Element of Personalization

 

Personalization is the one tactic that is never out of the game. Prepare viable one-to-one personalized messages that incorporate all of customers’ likes, tastes, preferences and tendencies.

 

Use customer data and try to be as close to customer’s personality as possible to achieve deep personalization and deliver addictive in-app customer experience.

 

5.Customer Retention

customer retension

Customer acquisition and replacement cost is quite higher than retention and engagement activities. Mobile apps that constantly stay in touch with their customers have better chance at retaining customers after installing the app.

 

Engaging customers involves building relationships, listening to their feedback, giving responses and delivering great experience. Customers are most likely to remain loyal when companies respond to their feedback.

 

Also as you implement their feedback to improve your app service, they feel like being a part of the process – which further translates to more loyalty.

 

(i) Retention tactics

 

New offers, feedback, special moments and app updates encourage customers to stick to your app and keep using it.

 

(a) Engaging content

 

Make a practice of frequently updating in-app content with fresh perspective as it keeps customers engaged and loyal to your app. You can think of adding dynamic catalogue or special offers banners, new features or fun facts associated with your products.

 

Offer something fresh and unseen so that every time they open your app, they will be surprised and retained more often.

 

(b) Push notifications

 

Unlike in-app messages, push notifications appear outside the app on a customer’s device as alerts or messages when they are not interacting with your app. These notifications help foster good desire in customers to go use your app again for a reason and drive retention.

 

(c) Loyalty and reward bonus

 

If nothing else seems to work, Loyalty bonus or reward programs are the best way to retain lost customers or infrequent customers who are less active.

 

You can customize your own mobile-exclusive reward loyalty program that boosts engagement and brand loyalty. For instance, make them purchase on specific occasion and promise a reward in return as soon as they hit a milestone.

 

Read Also: How to reduce the mobile app development cost

 

Final words

 

We hope you could learn and collect some insight from our attempt to explain ideal mobile app marketing funnel strategy to convert users into customers. You can work on these tactics, discuss with your marketing team and implement them to smoothen user journey.

 

hire mobile app developers

 

When executed perfectly, the precise visualization of customer acquisition funnel leads you to exact target business metrics and a bright opportunity to achieve improved customer retention, conversion and loyalty while reducing drop off number.

How to Create an App like PayPal [Features & Cost Included]

PayPal is one of the first entrants in the P2P market and today it is the pioneer and leader in the space. Many businesses today across the globe are using PayPal as their payment service provider.

 

There are a few distinct features that set PayPal apart from its counterparts.

create an app like PayPal

For example, PayPal uniquely performs as a merchant account as well as a payment gateway. And even though there is no setup fee involved, consumers transacting on the app will have to bear a service and transaction fee.

 

The number of users using digital payments in some form or the other to make financial transactions is expected to reach 3.7 billion by the end of 2019.

 

Hence, there is no better time than now to create a PayPal app clone

 

Need to Create an App like PayPal

 

Recent studies show that 3 out of 4 millennials access one or more online or mobile P2P payments regularly. It is not surprising that users love to send money with only a couple of clicks and swipes.

 

There have been unprecedented advancements in technology and innovations like NFC and biometrics ID that have fuelled these apps to become more self-reliant.

 

portfolio

 

This establishes the fact that there is ample demand in the market to develop a PayPal app or something similar to that. With the growth expected to reach $336 billion in 2021, investments have been free-flowing for fintech start-ups.

 

Hence, what do you need to do to create a similar app like PayPal and ensure that it becomes a success?

 

Read Also: 10 Best Free Budgeting Apps 2020

 

Steps to Create an App Like PayPal

 

create an app like PayPal

 

With the decision taken to create a PayPal like app, you need to follow these steps:

 

1. Project Scoping

 

Outline the scope of the project that should include the provision for building web, iOS and Android versions of the P2P app. Core features in the project that are a must are opening user and merchant accounts, online payment, transaction/balance reporting, etc.

 

2. Choose the Correct SDLC Model

 

Launch with an MVP model that targets specific geography and a limited set of features. Eventually, you can enhance the app, step by step, as you get more feedback from the market.

 

3. Come Up with a Strategic Approach to Development

 

You can either opt for a PaaS or MBaaS platform for the web and mobile apps respectively. Key features can be implemented here using the SDKs and APIs. Make use of IDES and frameworks to speed up the project.

 

4. Assign a Scrum Team

 

Agile projects require scrum techniques. Therefore, have an appropriate team in place that should ideally comprise of Business Analysts, UI Designers, Web Developers, Android Developers, iOS Developers, a group of Testers and Project Manager

 

5. Get Cloud Services

 

Cloud service platforms come in handy for start-ups who do not wish to immediately invest in a ton of IT infrastructure. To get the development ball rolling quickly, managed cloud services can offer features such as ready-made infrastructure, networking, server, storage, middleware, operating system, and runtime environment.

 

6. Get an Online Payment Solution

 

To create a PayPal app, you need an API/SDK solution. This can be implemented as part of the core online payment features. You can instantly start processing payments online with this built-in solution. Generally, these platforms are compatible with web, Android, and iOS.

 

7. Procure an ID Verification Solution

 

You have to be compliant with regulations governing financial institutions. For this, you must have an ID verification solution that should function to verify government provided IDs. It should also be able to handle KYC and AML processes.

 

8. Sign-Up for a CRM Solution

 

Once your P2P app is developed, you will need to integrate it with a complete gamut of business activities. For this, you need a powerful CRM solution.

 

9. Buy a Bulk SMS Solution

 

With the app deployed, you will want the users to be engaged with it. Push notification is an intelligent way to achieve this objective. A bulk SMS solution that allows you to send continuous push notifications to your users is what you need to incorporate here.

 

10. Download and Set-Up IDEs

 

You will need access to a set of development tools. For this, you need to download the following IDEs:

  • IntelliJ IDEA, for the web app development, along with this Node.js plugin
  • Android Studio, for coding the Android app
  • Xcode, for the iOS app development

 

11. Get on with Testing

 

Before you launch your web and mobile applications, you should test it out on multiple browsers and devices.

 

12. Develop Your Web App

 

Once SDKs/APIs and development tools are sorted; you should get on with developing your web application. It is recommended that you use js to code the web app to make it more scalable.

 

13. Design the UI for the Mobile App

 

Ensure that your user interface is simple and easy to use. Also, make sure that it appeals in terms of visual sensibilities combined with smart technology to your user base. Choose the navigation structure carefully and blend it with the right icons, colour schemes, and themes.

 

14. Code, Test and Deploy the Android App

 

Once your Android application moves from the drawing board to the developer’s hands, you can expedite the coding process by using Kotlin, a powerful, feature-rich language. Integrate SDKs/APIs into your code. Test your app and be ready to deploy it on Google Play store.

 

15. Developing the iOS App

 

Launching the iOS app will involve coding via using Swift that creates fast and performant apps. Develop the app using Xcode and then test it on multiple mobile devices. Integrate third-party applications along with SDKs and APIs. Publish the app as per the guidelines outlined by the Apple store.

 

app concept

 

Essential Features of the App

 

paypal app features

 

The following are the list of recommended features that you need to include when creating a PayPal app clone.

 

1. User Digital Wallet

 

Your P2P application must accommodate a digital wallet space where your users can store their card data.

 

2. Send and Request Money

 

This is a simple enough feature where users will be able to send or request funds from other users on the same platform.

 

3. Send Bills or Invoices

 

Users will be able to use the camera on their smartphones or tablets to scan bills and invoices and share with other users. Moreover, any transaction on an individual level should generate an automatic invoice.

 

4. Push Notifications

 

Push notifications should be sent out on credit and debit of funds. They should also act as reminders, for instance, due date to pay your electricity bills, etc.

 

Read Also: 11 Best Personal Finance Apps 2020

 

5. Unique ID/OTP

 

To make any financial transaction via the P2P app, the user must be able to verify and confirm their unique ID and OTP (one-time-password). With the help of the integrated fingerprint scanner in the device, you will be able to verify transactions through fingerprint scanning alone.

 

6. Transfer to a Bank Account

 

The app should be developed with a feature that will enable the user to transfer funds not just on the same platform but also to a bank account or card.

 

7. Multiple Currency and Automated Conversion Process

 

The application should support the feature where users can send or receive funds in multiple currencies, globally. The incorporation of a mechanized currency converter can be really helpful as the entire process of the conversion rate depends on it.

 

8. Track Payments & Check History

 

Users must be able to track their financial history – received and sent payments, dates, and correct time on the app. To substantiate and scale this feature, you need to send weekly or monthly emails to the users, informing of their updated financial transactions during a given period.

 

9. Chat

 

If the users wish to seek clarification concerning payment, then introducing a chat feature will be certainly beneficial. It will also add great value and a competitive edge to your application. Besides that, it will reduce the number of possible mistakes.

 

10. Messaging

 

At times users may need to add details along with their transaction. This can be done by introducing the messaging feature.

 

11. Admin Panel

 

This feature is more relevant to the app owner. A web admin panel needs to be created that will help the owner to manage the app, edit, remove, and so on.

 

12. Secure Networks

 

Security is of paramount importance in a payment application as data transmission and storage are at a high risk of compromising. Blockchain technology can come to your rescue here that assists you to take advantage of peer-to-peer networks.

 

How the App Makes Money?

how app make money

Online payment apps need to make money too. Therefore, a monetization strategy or a revenue model should be in place to ensure the app’s success. After all, every entrepreneur needs their venture to be profitable within a reasonable time.

 

You can go with two models of revenue generation when you develop a PayPal app version.

 

1. Premium Service Method

 

You can let your consumers access basic features such as transferring funds, accessing transaction history, and more on the free version of the application.

 

However, high-end features such as cryptocurrency transactions, text messaging facility, currency rates, and conversion facility, etc. should only be accessible on the paid version of the app.

 

2. Affiliate Marketing Method

 

Allow complementary financial institutions like banks, credit card companies or similar organizations to advertise their products and services on your app’s interface.

 

Trends & Statistics

 

trends and stat

 

According to the Allied Market Research report, the mobile payment market was valued at over $600 billion in 2016. eMarketer reports that there were around 82.5 million mobile phone P2P payments users in the United States alone.

 

It is estimated that over 50% of these users will make at least one P2P transaction per month by 2022.

 

Thus, P2P payments phenomena are quickly growing momentum. And that is simply because of the convenience that it offers to users in transferring funds via a secure and easy environment.

 

How Much Does it Cost to Create an App Like Paypal

 

paypal app cost

 

An application like PayPal is a complex entity, especially with its set of security measures.  Other parameters that come into play are team constitution, third party integrations, location of the development team, list of features, etc.

 

Based on the features discussed, Android and iOS apps can cost anywhere between $ 100,000 and $ 150,000.

 

Similar Apps

 

There are many players in the online payment app segment that are constantly competing with one another to gain market share. So, when you are developing a PayPal app, it is wise to evaluate your immediate competition.

 

Take a look at some of the well-known payment apps currently operating in the market:

 

  • Venmo
  • Zelle
  • Cashapp
  • Transferwise
  • InstaRem
  • Remitly
  • MoneyGram
  • TorFX
  • WorldFirst
  • OFX

 

Read Also: How Much Does it Cost to Create an App Like Mint

 

Conclusion

 

With P2P apps being the new trend in the financial segment, you won’t be wrong to go ahead with creating a PayPal app or something that closely resembles it. But you will need a lot of help with the actual process.

 

hire mobile app developers

 

At Redbytes UK, we have experienced team of developers who have worked on similar high-end projects in the market. With years of industry exposure and hands-on experience, your project could not have been in better and more capable hands.

 

So, what are you waiting for? Let’s create wonders together. Get in touch.

10 Best Flight Booking Apps UK

Saving on flight prices is the first instinct on almost any traveller’s mind especially when they intend to book a flight journey online with one of the best OTA (online travel agencies). If you are a UK dweller seeking the best flight booking service that also has the best deals in place, all you need to check is some great flight booking apps today.

 

However, the uncomfortable truth you are likely to face is that you will feel lost and confused while exploring dozens of travel apps, each claiming to be the best in the business and save your time and money. Also, not all flight booking apps guarantee pleasant flight fares all the time and you may end up overpaying on an impulse.

 

flight booking apps

 

This is why collecting a bunch of the right travel resources can help you ensure the smooth experience from booking to reaching the destination.

 

To help you find great deals on flight seats and package holidays by tapping a few buttons, we have picked 10 best flight booking apps available in the UK.

 

SkyScanner

 

Hopper

 

Hitlist

 

Kiwi.com

 

Kayak

 

Hipmunk

 

Google Flights

 

Momondo

 

Skiplegged

 

LoungeBuddy

 

1) SkyScanner

 

This app looks after almost all of your traveling needs by helping you discover cheap flights, hotels, car rental, etc. It has a smooth, intuitive interface that makes it easy to book your destination.

 

Skyscanner - flight booking apps

 

Its Top Deals Feature shows the best prices and quickest routes to reach the spot. Its price chart feature lets you find out the time to book the cheapest flight. It has quite an intuitive monthly bar chart to show search results.

 

SkyScanner also allows users to set notifications for a price drop and look for last-minute holiday travel choices. Its Explore option helps you know the cheapest place to fly to within a set period or fixed dates.

 

Skyscanner - rating - flight booking apps

 

The app like SkyScanner also comes handy for planning the itinerary of all your trips while choosing the best city to visit for your multi-city exploration.

Google PlayApp Store

 

 

2) Hopper

 

This economy maintainer traveling solution is ideal for those who want to save big on their holiday trips. This app facilitates user-focused algorithms to suggest the best time to fly and travel so that you won’t have to take trouble guessing low-airfare days.

 

Hopper - flight booking apps

 

The best way to get flight discounts is to know the best time to travel. As you enter your preferred travel destination, Hopper sneaks into its database to display a calendar with color-coded dates (green, orange, red) reflecting prices from lowest to highest.

 

Hopper - rating - flight booking apps

 

Based on the calendar, you can decide whether to wait or go. Its Watch This Trip feature sends notifications on price changes. It also lets you book hotels and its extraordinary price predictor feature reveal the possibility of price rise if any.

Google PlayApp Store

 

 

3) Hitlist

 

If you need some inspiration before traveling, Hitlist is there for you with real trusted recommendations coming from your friends and social elements.

 

Hitlist - flight booking apps

 

Great for the social traveller, the app lets you view places your friends once visited and make your bucket list of places for which you will get affordable fares and itineraries.

 

You will know when to fly for an affordable vacation and can share your list with other friends. You can also ask other travellers to join you.

 

Its Explore feature shows you options for weekend getaways destinations while its search function discovers low-price destinations nearby.

 

Hitlist - rating - flight booking apps

 

Hitlist tab brings all your favorite spots in one place and you will receive the notification of price drops on your preferred destinations. For personal travel planner and special fares, you can subscribe to its premium paid version.

Google PlayApp Store

 

 

4) Kiwi.com

 

With this app, you can book travels and explore new destinations with immense convenience. The app is thoughtfully designed to help you book flights, cars, hotels, tours, and other interesting activities.

 

Kiwi - flight booking apps

 

The app shows you some selected airports for flights, lounges, baggage carousels, and ATMs. Its unique feature even helps you measure your bags with a phone camera.

 

Kiwi.com - rating - flight booking apps

 

You have diverse flight booking options laid out in the apps, including round-trip, one-way, multicity as well as the dedicated Nomad feature which is made to map out interesting customized itineraries that offer packages of several days and nights across different exotic places.

Google PlayApp Store

 

 

5) Kayak

 

Kayak is your ultimate dependable low-priced edition in travel and flight resources. The bizarrely impressive aspect of this app is its ability to facilitate cheapest price of all traveling tools, often more affordable than what is offered on Expedia and fast Google Flights if booked in advance.

 

Kayak - flight booking apps

 

You can always count on Kayak for economical fares. The app gathers information on all airlines and flights for booking and offers options for booking at the airline itself. Its app-only rates are big raves.

 

Plus, like many apps, Kayak lets you book everything from flights, hotels to car rentals all of which you can add to your watchlist and get the notifications of a price drop.

 

Kayak - rating - flight booking apps

 

You can also track your flight status, measure your bag, share your destination guides and recommendations with other travellers and play cool games.

Google PlayApp Store

 

 

Read Also: 10 Best Hotel Booking Apps 2020

 

6) Hipmunk

 

This app lets you find irresistible airfare deals inside the app. It takes the load off your shoulder and simplifies everything while you map out your trip.

 

Hipmunk - flight booking apps

 

To make it all easy, the app provides you with handy charts that reflect results filtered by price, date, time, airline, Wi-Fi availability of aircraft. The app tracks flight prices and sends notifications suggesting the best time to book at cheap rates.

 

portfolio

 

Its outstanding Discover feature has got amazing deals for destinations like Canada or Mexico, while offering inspirations for destinations specific to your interests (the nightlife, adventure or food hub cities).

 

Hipmunk - rating - flight booking apps

 

Upon booking a flight, you will be redirected to airline websites and OTAs for hotel or rental car reservations.

Google PlayApp Store

 

 

7) Google Flights

 

This user-friendly, intuitive mobile app puts together all flight booking data you need to know. It is pleasant to your eyes as it creates a smart, tidy presentation highlighting the best possible flight options to ensure an awesome journey.

 

google-flights - flight booking apps

 

You can view affordable flights around the selected travel dates and receive price change alerts via email. As you select a flight, it shows the details of flight performance and Wi-Fi availability inside.

 

Hopper - rating - flight booking apps

 

This app comes as a fine resort for fair flight fares for both long-term and short-term bookings.

Google PlayApp Store

 

 

8) Momondo

 

Here is your best choice for an affordable multi-city trip and a colourful, appealing interface. It is a reliable airfare search app that finds you the cheapest day to fly on the price calendar and hooks you to the best sites to book flights.

 

Momondo - flight booking apps

 

It beats its rivals in multi-city short-term trips and saves you enough to spend on coffee and a burger. Its main motive is to treat you with cheap flights and not destination guides.

 

It elegantly presents a good bit of information in a small space without looking overpopulated. It fetches information from 1000 airlines and travel agencies to return with the best price. The top screen has bar charts for price estimates that look pocket-friendly on certain dates.

 

Momondo - rating - flight booking apps

 

You can swimmingly tweak your flight search results with handy filters. You can also use Momondo to track flight status and measure your bag.

Google PlayApp Store

 

 

9) Skiplegged

 

This app is for travellers who seek honest and transparent flight rates. Showing hidden prices, the app lets you identify the airlines that hide real price details and don’t want you to find it out.

 

Skiplagged - flight booking apps

 

It shows hidden-city flight which is when you land in a different place – possibly a layover – and not the destination you intend to visit.

 

Skiplagged - rating - flight booking apps

 

With that, Skiplegged also lets you track flight prices, receive prices-drop notifications and explore exciting hotel deals.

Google PlayApp Store

 

 

10) LoungeBuddy

 

LoungeBuddy puts you at ease by getting you access to premium lounges available at airports worldwide. Beat the stress of searching for suitable lounging space during your airport travel with this app.

 

LoungeBuddy - flight booking apps

 

It shows lounges you already own access to; can book as well as buy entry to.

 

LoungeBuddy - rating - flight booking apps

 

Before you board your next flight, you can have your comfortable lounge space to freshen up, relax, rest and indulge in good music or do whatever you want in between flights.

Google PlayApp Store

 

 

Read Also: 10 Best GPS Tracking Apps 2020

 

Conclusion

 

Based on usability, design uniqueness, popularity, user experience as well as innovative features, we selected these 10 best flight booking apps in the UK.

 

app concept

 

Each app offers something different than the others. Your decision as to which app you should download depends on the app’s ability to accommodate all your traveling needs while offering a smart presentation of information, hassle-free booking experience, and great deals.

How to Create an App like Airbnb [Features & Cost Included]

The world around you has undergone a tremendous transformation. The economy has become more on-demand which has even forced industries like travel and hospitality to make changes in how they function.

 

That is probably one of the reasons why organizations such as Airbnb are at a billion-dollar valuation in less than five years.

 

Or why apps like Airbnb are in great demand worldwide.

 

The Airbnb Story

 

Everyone knows the story of Airbnb and how it took off. Many say it was pure coincidence coupled with a little bit of luck and an idea that was genuinely creative.

airbnb logo

2007 was when it started with a small but life changing incident. Founders Brian Chesky and Joe Gebbia decided to rent out a mattress in their room using a bed and breakfast model just to earn a few bucks to pay for their own accommodation.

 

And Air Bed &Breakfast was born. The potential of the idea hit both the founders pretty much instantly. In spite of several rejections from angel investors, the founders kept it going and managed to grow into Airbnb by 2009. As of March 2018, the platform hosts rentals across 65,000 cities in 191 countries.

 

Read Also: 13 Best Free Travel Apps for 2020

 

Why Airbnb?

 

It is a universally known fact that Airbnb as an application is considered to be progressive. It propagates ways of human interactions within society. Two key factors that can help are:

 

  • By developing the concept of a ‘sharing economy’ model, the app promotes a system where services or assets are shared between individuals, either for free or for a fee
  • They contribute towards building the ‘trust loop’ which creates an environment of reliability and dependency among individuals through the usage of their service or assets

 

Since you are living in the time of the internet with globalization phenomena working in full force, there is more interest and space for people to travel and experience foreign cultures.

 

app concept

 

But there are basic hurdles such as the price of accommodation, hotels that leave you disconnected and there wasn’t an easy manner of booking a room from localhost.

 

When you travel, you want to experience unique hospitality where locals are willing to share, make friends, build relationships and more.

 

Imagine that you can find all of this in a single platform. A home away from home.

 

Airbnb can be best described as a peer-to-peer marketplace.

 

What it does is to offer the functionality that is provided by any booking website, that is, aggregate offers for hotel and motel rooms. However, there is a distinctive difference.

 

Airbnb acts an accommodation letting service that facilitates private owners of the property to let out their living spaces to individuals, looking for short-term rentals during their travels.

 

Lately, the over saturation of the vacation rental niche has been the topic of discussion. In the current landscape, 10% to 15% of the market is owned by Airbnb. This leaves a lot of untapped opportunities for new start-ups to enter and disrupt the dynamics.

 

So, the questions that arise are how to create an app like Airbnb and how much it will cost?

 

Core Features of an Airbnb-Like Marketplace

 

Take a look at the essential functionalities to create an app like Airbnb.

 

Airbnb features - create an app like Airbnb

 

Features for Guests or Travelers:

 

Log-in or Sign-up:

 

Users can sign-up by creating a new account. The details required to be filled in includes name, number, email id, etc. Sign-ins can be made via integrating your Airbnb account with your Google or social media account like Facebook. In case you have an id, you can use your pre-registered ID to log-in.

 

Manage Account

 

Users can edit, manage and update their profile information, for example, email id, mobile number, date of birth, gender, permanent address, etc. whenever they wish to do. They can also change their account password as per their convenience.

 

Chat and Push Notifications

 

Airbnb offers instant chat notifications like any other messaging application.

 

Search Filter

 

You can filter by parameters like your dates for travel, type of accommodation, your budget, must-have amenities, and more when you are looking for your desired short-term rental.

 

Host Interaction

 

Before booking your stay, the Host Interaction feature allows users to communicate with their host through messages. It also enables them to freely accept or decline offers and generate new requests.

 

Payments

 

Users have a choice of payment avenues. They can access the receipts post making the payment and check on the details of the transaction. Repeated payments create a transaction history which the users can also view at their end. The currency can also be selected as per user convenience.

 

Create Wish Lists/Saved

 

You can create a Wishlist of holiday rentals and save them, in case you have missed out on a place where you wanted to book but it was unavailable at that specific time. With the Wishlist in place, if the rental falls vacant, you get an immediate notification.

 

Booking

 

Users can check their bookings at any time. This is applicable for past and upcoming bookings too.

 

Coupons

 

The app allows users to apply coupons on checkout. These coupons are generally earned through referral codes.

 

Maps

 

Maps have significantly simplified the booking process for Airbnb users. The users can exactly pinpoint the location or area where they wish to stay. All available rentals are then showcased on the map.

 

Help

 

If the users need help, for instance, if there is of any confusion with the booking or they need any booking or hosts related help, Airbnb offers a self-help knowledge base access such as the FAQs section.

 

Rate and Review

 

Rate and review are the lifeblood of any booking app like Airbnb. Users can share their experience and rate and review the rental as well their host which can be made live to the general public.

 

Sharing

 

To earn referrals, users can invite their contacts on social media to download the application.

 

Apart from these standard functionalities, Airbnb has made some recent feature additions to their application to make it stand out even more.

 

Receive SMS Notifications

 

Users can now receive instant SMS notifications once their booking has been confirmed. They can also receive any applicable promotional offers.

 

Supplementary

 

The app has an in-built scope to add on more social media channels and payment methods.

 

Features for Hosts

 

Airbnb host features - create an app like Airbnb

 

Registration

 

To register themselves on the application and list their vacant property, all that the hosts need to do is to fill in their details.

 

Log-in or Sign-up

 

Hosts can create a new account by filling in their details like name, number, address etc. Using their email addresses or social channel can also help in the sign-in process. If they are already registered on the application, they can log-in using their pre-registered ids.

 

Manage Personal Page and Profile Information

 

The hosts, too, can make changes to their email id, mobile number, address, or any other personal profile information. They can also change their account password at any point in time.

 

Manage Listings

 

Hosts can manage their listings which includes all details related to the property, for example, pricing, amenities, experiences offered, etc. The hosts can also upload new images under this section.

 

Booking Listing

 

Hosts can systematically view all their upcoming bookings, generally in a calendar view format. Upcoming bookings are showcased against each date of the month.

 

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Request

 

The host with this feature has the power to either accept or decline any request from the user for their space.

 

Messaging Feature

 

The chat interface allows hosts and guests to connect freely. Hosts can resolve any queries that prospective guests may have before booking or confirming their stay. Create and send new requests to guests.

 

Rate and Review Guests

 

Hosts too can review and rate their guests as per their behaviour and conduct.

 

Account Details

 

This is specific to adding or removing information in the account.

 

Help

 

The FAQs section can be accessed by hosts if they need any help regarding the listing of their property or if they require any booking or guest related help.

 

Read Also: How to Shape Your Smart Homes With Mobile Apps

 

Sharing

 

Hosts can also invite their friends to download the application by sharing via their social media accounts.

 

Booking History

 

Hosts can track past bookings along with payments received in their Booking History. Also, the revenue generated can be estimated.

 

Features for Admin Panel

 

admin panel airbnb - create an app like Airbnb

 

Dashboard

 

This is a single platform to view all new or old registered users and hosts along with photographers.

 

Manage New Listing

 

Airbnb scrutinizes any new listing that is being uploaded by the host before processing it further to make it live on the app. You can edit, add or delete as per your requirement using the admin panel.

 

Booking History

 

Previous and new bookings can be viewed using the Booking History along with functionality to receive an update on the current status of each reservation which can also be edited, updated or deleted.

 

Feedback and Complaints

 

Feedback received from both hosts and guests can be checked on this screen. Complaints received from both ends are also processed through this feature.

 

Insights

 

All previous and current activities along with any relevant details can be observed here. These detailed insights help in future decisions.

 

Taking Airbnb as A Role-Model

 

Airbnb-stats - create an app like Airbnb

 

Following the Airbnb model, you have to focus on security which is an exemplary feature on the app. It combines three types of safety within the app which are:

 

  • Deposits for the services rendered which will not work if the client works with a service-provider intermediary.
  • While social media accounts offer the required information, when you decide to create an app like Airbnb, it should have a verification process to ensure that the individual you intend to share space with is not fraudulent.
  • With a post-charge option, a credit card gets linked to a specific account so that it can be charged for the assistance provided to the guest. Even though it is a slightly risky move, you can opt for a ‘no card’ option. Therefore, sanctions for these should be accounted for as well.

 

A blended model where deposit and verification systems are combined is the ideal model for a start-up aiming to create an Airbnb clone.

 

Create An App Like Airbnb

 

Choosing the right technology stack can be the determining factor between the success or failure of your Airbnb clone. Here are the proposed components that you can use for your application too.

 

  • Programming Languages: Ruby, JavaScript
  • Frameworks: React, Ruby on Rails
  • Webserver: Nginx
  • Cloud Storage: Amazon S3, EB3
  • Cloud Hosting: Amazon EC2
  • Cloud Database: Amazon RDS, MySQL
  • Big Data: Presto, Druid and Airpal

 

With the basics in place, the next job is to build a team. Check out a must-have team composition to kickstart the project:

 

  • Business Analyst
  • Project Manager
  • UI/UX designer
  • 1 or 2 Android developers
  • 1 or 2 iOS developers
  • Back-end developers
  • Front-end developers
  • QA engineer

 

Depending on the core features that intend to include in the app will determine your time and cost for development. Here is a snapshot:

 

Airbnb Core Features for Guests:

 

Feature Hours for iOS Development Hours for Android Development
Registration 13 hours 13 hours
Login 35 hours 35 hours
Search 122 hours 122 hours
Favourites 15 hours 15 hours
Chats 127 hours 127 hours
Profile 15 hours 15 hours
Payments 24 hours 24 hours
Order 38 hours 38 hours
Total Time 389 hours 389 hours

 

Airbnb Basic Features for Hosts:

 

Feature Hours for iOS Development Hours for Android Development
Advertisements 153 hours 153 hours
Requests 16 hours 16 hours
Push notifications 14 hours 14 hours
GPS 20 hours 20 hours
Total time 203 hours 203 hours

 

Final Time Estimate:

 

Feature Hours for iOS Development Hours for Android Development
Features for Guests 389 hours 389 hours
Features for Hosts 203 hours 203 hours
Admin Panel (One for All Platforms) 225 hours 225 hours
Frameworks and Libraries Integration 58 hours 61 hours
UI/UX Design 150 hours 120 hours
Quality Assurance 342 hours 342 hours
Project Management 171 hours 171 hours
Total Time 1538 hours 1511 hours

 

How much does it cost to create an app like Airbnb?

 

Take a look at the software developer rates:

 

Region iOS Development Rates in USD Android Development Rates in USD
North America $110 – $250 $150 – $170
Western Europe $37 – $175 $70
Easter Europe $23 – $80 $35 – $50
Australia $35 – $150 $110

 

Taking into account all the factors, to create an app like Airbnb will cost you approximately $65,650.

 

Read Also: Effective App Launch Marketing Strategy That Drive Success

 

Takeaways

 

There is something powerful in the Airbnb message – “We Imagine a World Where You Can Belong Anywhere”.

 

hire mobile app developers

 

With communication that carries so much emotion, the application does contribute to diffusing cultural boundaries and make the traveller feel like someone has just read their mind.

 

These kinds of app ideas can shake up the market. So, maybe there is something about to create an Airbnb app clone that leaves its users so attached to it.