Mobile has happened to be the selling channel & it has become a major destination where majority of us prefer to do shopping at ease. These days, a better-looking store and discounts alone will not attract customers, you also need to augment your business with mobile apps to maximize customer reach and reinforce brand image.
According to reports, the global time spent on shopping apps grew to 18 Billion hours in 2018 i.e. up to 45% from 2016. Among the toppers, the United Kingdom, Germany and France were the countries with the highest proportion of users who used online shopping. Thus, shopping apps have a broad global footprint and represent a class of app that succeed on mobile & offer an additional channel for consumers on top of traditional retail.