Over the last decade, one constant global shift is about how technological innovations perfectly dovetails with various business revenue models and industrial processes.
Chatbot has become the latest current development in this domain and have grown compelling enough to appeal entrepreneurs and investors, be it SMEs or successful brands.
Supporting a number of practical use cases, chatbots marries technology with business streams, bridging the virtual gap that exists between customers and brands.
From automation, user engagement and lead conversion to retention and upsell, chatbots can be tailored to fulfil several business purposes.
The smart technology has also got much boost from the now-famous reality that consumers embraced online chatbot-based support model.
Due to its thriving future market potential in business landscape, business across the globe eye Chatbot development as a pressing project.
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Seemingly an ideal solution for ecommerce customer assistance, Chatbots have now exponentially emerged as a really strong value proposition for diverse businesses across various industrial domains.
By 2024, the global chabots market worth is expected to hit the unbelievable $3172 million, with conversation AI market size reaching $15.7 billion by 2024.
In last decade the chatbot’s power and capability have matured from a straight rule-based mechanism for common repeated queries to more intelligent and adaptive algorithm developed to analyze user behavior and determine the underlying user mindset to present the most relevant responses.
This is why chatbot usability has risen to a new high and so is its market share. This is a sufficient proof to the fact that business have great hopes from chabots due to the unmatched benefits of profitability and ROI they seem to propose.
Apart from the benefits of automation, efficiency and 24/7 business availability, Chatbots also help deplete business operation cost.
Businesses that dither at the idea of investing in chatbot development would feel at ease learning that chatbot gains outweigh possible loss from manual services.
Juniper research claims that chatbot development cost is likely to appear fair since chatbots are powerful enough to whittle down the overall cost by $8 billion annually by 2022. Here are a few incredible gains.
Business availability is among those factors that affect customer loyalty and sales. Giving 24/7 service is what today’s customer expect for instant resolution of their urgent queries.
Not being able to offer 24/7 mode means significant loss of business. A customer support chatbot remains accessible to customers during off hours in the absence of human representative, thus bolstering your brand image.
The major chunk of operational cost involves dealing with high influx of customer calls. Chabots can handle such sizable volume of incoming calls and answer customer queries in a straightforward fashion, ultimately saving big part of cost related to customer interactions.
Once designed with precise algorithm, Chatbots don’t need intense supervision, which further adds to saving. Also, when customers are guided by chat bots in very first conversation, it takes less efforts and time for executives to resolve the queries later.
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Since data runs its regime in digital universe, AI algorithm within chatbots can be programmed to ride data deluge, process information and learn from it.
The cognitive learning solutions can work as an extension to chatbot strategy to transform the data into business-friendly insight of value.
In fact, the word intelligence in AI firmly represents the ability to process the data, which makes the AI system adaptive to volatile market behavior.
Artificial intelligence is rapidly automating mundane processes involved in the business, thanks to its cognitive learning ability.
The automation thus allows Chabot dependents to be free from monotonous routines and focus on more important innovations and user engagement tactics.
AI can now automate processing data from various reports to conduct detailed analysis to suggest areas of profitability.
Custom chatbots tailored to meet your business-specific service requirements can minimize manpower to a great extent. McKinsey report suggests that having a perfectly designed chatbot in place is able to automate nearly 29% of customer support positions in the US.
Businesses with a chatbot-integrated service system can experience double the efficiency of employees while costing quite lower than their annual salary.
This also goes to say that customer service industry will be dominated by chatbots that can handle tons of users simultaneously.
Since AI takes over mundane business processes with enhanced learning, you are left with more time to innovate and automate the systems such as data collection process and analysis of different reports.
The in-depth scrutiny of unstructured data will lead to growth in business profit and ROI.
The reason why many businesses rely on chatbots to attain lead conversion and improved sales is that it facilitates the system of recommending beneficial offers to customers in conversation.
This creates more opportunities for ample instances of upsell, retention and extra revenue. In addition, intelligent chatbots integrated with social messengers spread the brand awareness more rapidly.
Based on what we experience nowadays in virtual world of digital operations, we can suggest the following categories of interactive chatbots.
1) In-app implemented chatbots – Chatbots are a built-in element of a mobile app to work and perform a pre-determined function for automating the interactions between the app and users.
2) Bots implemented as a function within a Messenger – These chatbots work within a messengers to support customer interactions and best suits business models that involve chatbot support on social media.
Along with these, below are other function-specific chatbots:
3) Conversational chatbot – Uses natural language understanding technology to launch organic conversations and engage customers.
4) FAQ chatbot – They are focused on QnA that includes common questions asked by users with automated intuitive responses.
5) Transactional chatbot – they are made to enhance conversion by helping users learn about and purchase products inside the app without relying on human representative.
6) Predictive/Analytical Chatbot – These chatbots are quite advanced and uses machine learning, and are tailored as a case-specific solution to analyze reactive pattern of customers.
To develop a chatbot that transforms customer experience and makes business profitable, you need to consider certain components that form the chatbot body.
You may expect the following essentials from a chatbot development company you partner with:
Backend forms the backbone of any software and Chatbots need it to manage and process messages coming from various channels.
The backend also incorporates business logic and controls other integrated systems while holding the conversational algorithm developed to instigate conversation with users.
To support the functioning of backend and smoothly relay messages, it is important to set up the endpoints in the backend for sustaining the integration with all included channels.
To efficiently guide users with prompt replies and visual cards, developers will also need to implement the UI specific to channel.
The AI chatbot system needs NLP services like Luis, Api.ai, and Wit.ai to gain insight from user messages and intents. Setting up NLP and training its entities might pose certain challenges though SDK makes it easy to process messages.
It requires some work to understand entities related to elements in Contacts, Products, etc.
After implementing NLP intents and entities comes the complicated component of developing conversational intelligence. This expects you to create an algorithm for every possible aspect of conversational elements and navigation.
The challenge is to build decision trees, state workflows, if-yes-if-no conditions and logics and other deeper learning tactics to handle real-time conversations.
Mostly, consumer-conscious chatbots are designed to execute commercial processes such as product recommendations and purchase, online bookings, scheduling appointments, etc.
They are therefore implemented in the existing mobile application. The component of integration will focus on business logic, validations and data channels incorporated in the target business process.
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We have seen here each stage of chatbot development including chatbot market prospects, types of popular chatbots, benefits and the components involved in the process.
For those who purse over the price and investment risks, the estimated figure for building a chatbot usually falls in the bracket of $20000 to $30000 – which typically includes the entire journey from its design from scratch to the successful in-app integration.
